Koo Hefner, head of PurpleHearted Music Group, spent fall 2023 and early 2024 lining up new music for himself and his artists, and WHSL followed along.
"WorldWar3" (October 8, 2023)
During Droptober, WHSL shared an exclusive preview of Koo's song "WorldWar3," featuring @twinda_don and Sin.
"85 and 7" (October 31, 2023)
PurpleHearted Music Group was working hard under its head honcho. The label teased "85 and 7," a single by @j_marotta201 and @savage_tazz1.
New material with Smooch The Don (February 6, 2024)
Koo was set to release new material in 2024, including a track featuring one of his artists, @smooch.thedon. Beyond his own projects, he was mixing and mastering artists across the tristate area and helping his artists reach their full potential.
"A show everywhere he goes" (February 22, 2024)
Koo had a ton of new music on the way.
Snippet (March 1, 2024)
Koo kept releasing teasers for what looked like a promising year. This snippet was headed for a full release on all major platforms.
"Mortal Kombat" (March 13, 2024)
Koo teased the new single "Mortal Kombat," produced by @n3rdy_mcfly.
Those sessions led to six new singles in spring 2024. That summer, Koo joined the Summer Blockfest 2024 lineup.
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